Case Study
Branding and Publicity for the Carver Theatre’s amateur production of the hugely successful British television series Allo Allo
About the production
Based on the hugely successful British television series, which ran for seven seasons, this uproarious comedy relates the adventures of a hapless cafe owner, Rene, in occupied France. You can see all of your favorite TV characters in the flesh, including Rene’s tone-deaf wife Edith, Major-General von Klinkerhoffen and the Gestapo officer Herr Flick!
He and his wife have stashed a priceless portrait stolen by the Nazis in a sausage in their cellar, where two British airmen are also hiding until the Resistance can repatriate them. Communications with London using the wireless that is disguised as a cockatoo add to the many embarrassments this intrepid proprietor endures in the company of his patrons. News that the Führer is scheduled to visit the town inspires tricksters disguised as Hitler to frequent the cafe. Meanwhile, Rene summons all the wit he can muster to save his café and his life.
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Design For Print
The production for All Allo also required a wide range of design for print materials to promote and publicise the show, this included 3 external posters of different sizes to be displayed outside The Carver Theatre, A4 posters to be displayed within the Theatre and shop windows of local business and public spaces, A5 leaflet to be handed out at local events, A4 16 page full colour programme to be sold during the run of the production, Magazine and newspaper ad to go in local press to promote the show.
Show Programme
Social Media Campaign
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